Rebranding Dhurakij Pundit University perceived as a traditional university by the Education industry, to one that moves with the times and sees the importance of reskilling in the age of AI. We have used Advertainment campaign to launch DPUX – the latest programme of the faculty. It is a mixture of entertainment and technology that fits perfectly with education.
CIBA : Online Campaign
An international course of the Department of Marketing, Dhurakij Pundit University. The campaign is a perfect combination of Influencers, Music and Platform in Real-time approach, that quickly gained a high level of impressions that lands inside of high-schooler group, which is the target audience of CIBA.